
Stop guessing what you're feeding your dog.
Exhausted by picky eaters, unexplained skin flare ups, and guilt tripping marketing?
15%
Dog's suffer with skin and allergy issues.
50%
Over half of UK dogs are classified as overweight or obese.
20%
1 in 5 of UK dogs are estimated to suffer from osteoarthritis.
Here is where Shay comes in.
Pet nutrition is full of conflicting advice and persuasive claims that can leave owners questioning every choice they make.
Better nutrition is not about following the most expensive trend or the loudest voice. Shay translates complex animal health science into practical choices that make sense for your pet, your lifestyle, and your budget.
Science in every bowl.


Let's solve this together.
1
Personalised Meal Plans
No generic, one-size-fits-all diets here. Whether you’re raising a puppy, managing a picky eater, or supporting an ageing dog, we’ll build a balanced, evidence-backed meal plan tailored to your dog’s unique needs, your lifestyle, and your budget.
2
Support for Unwell Dogs
Dealing with a sensitive gut, chronic skin itching, or recovering from illness? We take a gentle, root-cause approach, working closely with your vet, to focus on gut health and microbiome balance and get your dog feeling good again.
3
Science for Pet Brands
For forward-thinking pet brands that want real credibility. I help evaluate product formulations, ground claims in actual research, and translate complex bioscience into clear, engaging storytelling that pet owners actually trust.
